Member Connect & Activity Management
CRM & Member Management
Customer information is invaluable in the new digital economy and is an invaluable asset for any retail operation.
The CRM interface of m’loyal™ is designed specifically for Brand Managers in your organization.
- Manage store accounts
- Manage loyalty members database
- Schedule coupon campaigns to loyalty & external database
- Schedule advertising & promotional campaigns to loyalty & external database
- Generate reports
Its time to move from analyzing number of bills to analyzing your customer behavior. A favorable change in customer behavior, frequency of visit will impact your bill size positively. m’loyal™ helps you capture vital customer data and invaluable trends to align your business and marketing campaigns to suit the needs of your consumer.
A strong CRM allows you to dynamically change parameters, capture information and slice / dice to create valuable insights.
Analysing, customer purchase pattern, store performance, frequency of purchase allows you to create marketing campaigns that are targeted and result oriented. The ROI of a targeted campaign can go as high as 40%. Instant couponing or gratification to the customer at the Point of Sales based on his previous purchase history can help enhance your average bill value over a period of time.